“Times Change, People Don’t” & Other Timeless Copywriting Tips
I’ve been writing direct response copy for 14 years, and in sales for over a quarter of a century. (Yes, I know it's hard to believe I'm THAT old!)During that…
I’ve been writing direct response copy for 14 years, and in sales for over a quarter of a century. (Yes, I know it's hard to believe I'm THAT old!)During that…
I made this post on a forum a while back, and whilst for many it will be sales 101, I think it’s worth mentioning again as it’s so important!Here’s the…
Despite some of the hysteria I've seen in various online marketing forums, email marketing is NOT dead. The sky is not falling in, and your prized subscriber list is not…
Online marketing is full of shiny "vanity metrics." Super high conversion rates , millions of blog views & massive email lists with 300k plus subscribers. But here's the big issue…
The Arrival There's something magical about stepping off a plane into an unfamiliar country. The rush of new sights, sounds, and smells is intoxicating, a reminder of the incredible diversity…
The Arrival There's something magical about stepping off a plane into an unfamiliar country. The rush of new sights, sounds, and smells is intoxicating, a reminder of the incredible diversity…